2001 Articles

MEDIA RELEASE

(TSX-V:AFG)

Alliance Financing Group Inc. and forestindustry.com to offer 1400 international vendors unique online financing solutions.

Toronto, ON-April 10, 2001- Alliance Financing Group Inc. (Alliance Financing), providers of financing solutions for small-to-medium-sized enterprises (SMEs), and forestindustry.com, jointly announced today a strategic partnership that will provide one-stop financing solutions for over 1400 international vendors and their customers on the forestindustry.com web site. Forestindustry.com is recognized as the leading forest industry business-to-business Portal on the Internet.

"We are very pleased with the addition of forestindustry.com to our group of international partners." said Bernie Shimkovitz, CEO of Alliance Financing. "Forestindustry.com has identified a fundamental need for suppliers, vendors and purchasers in the forestry sector to have an international online community exchange that offers them a multitude of services. This strategic partnership allows forestindustry.com to offer Alliance Financings' suite of business-to-business products within this community exchange."

"Our proven track record has been substantiated with an enviable international network of partners. Alliance Financing's commitment to offering all SMEs access to financing avenues and opportunities while providing live on-line customer service has attracted the attention of the international business community," continued Mr.Shimkovitz.

Michael Maurer, President, Alliance Financing Group Inc. stated, "As an aggregator of the financing products of a multitude of international best of breed financial partners, we are able to supply financing for most companies. In addition, our approval rate continues to be one the best in the industry."

Alliance will provide Internet-based financing fulfillment through their Private Label solution for forestindustry.com. The delivery of Alliance's offerings will be through an exclusive co-branded online financing site within the www.forestindustry.com exchange. Visitors to the co-branded site will be able to get real-time online financing quotes, submit secure credit applications and receive approval within minutes.

"Forestindustry.com is extremely pleased to have Alliance Financing on board," said Joe Perraton, CEO of forestindustry.com. "Our mission statement is to offer the forest industry vertical access to global information and to facilitate transactions for purchasers and suppliers with premier partners, suppliers and vendors. We are dedicated to continuing our status as the leading Internet exchange for the forestry sector."

About forestindustry.com
forestindustry.com was established in 1995 and is the leading forest industry dedicated business-to-business Internet Portal with over 1200 industry related clients. During the past six years forestindustry.com has created an e-focused marketplace with a vision of streamlining communication and commerce in the century old forest industry. By assisting their clients in all aspects of Internet development, from basic site design to complete e-business solutions, their clients are able to quickly and easily take full advantage of Internet technology. With their highly skilled team of web designers, application specialists, e-business professionals and industry experienced personnel; forestindustry.com is setting the standard for on-line business-to-business in the highly fragmented global forest industry.

About Alliance Financing Group Inc.
Established in 1989, Alliance Financing is proving itself as a leader in providing leasing and financing solutions for all types of businesses in both the traditional bricks and mortar marketplace, and since early 2000, the Internet marketplace. Alliance Financing is a "one-stop financing shop", acting as an aggregator of the products and services of top lease-financing companies, commercial finance institutions and banks, and delivering these products and solutions to the end-user customer. Employing a "high-tech, human-touch" philosophy, Alliance Financing has migrated its B-to-B financing solutions to the Internet via its primary Internet offering, YourFinanceSource.com and through its proprietary private labeled technology for online vendors, Internet verticals and portals. Using this technology, Alliance Financing is able to deliver a comprehensive suite of end-to-end financing fulfillment solutions, coupled with live online assistance for the end-user.

For more information, please visit: www.YourFinanceSource.com

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2001 Articles