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FOR IMMEDIATE RELEASE
(TSX-V:AFG)

Alliance Financing Group and eliquidMEDIA International Inc. announce North American Leasing Program for firmCHANNEL™ Digital Signage technology

Toronto - May 15, 2007

Toronto – May 15, 2007– Alliance Financing Group Inc. (TSX-V:AFG) announced today that it has launched a North American leasing program in partnership with firmCHANNEL™, a division of eliquidMEDIA International Inc. This program allows business customers to acquire firmCHANNEL™ leading-edge digital signage technology through cost effective leasing plans that are tailored to the customers’ needs

Frost and Sullivan, a global growth consulting company, identifies firmCHANNEL™ as a digital signage systems provider that is poised to exploit the emerging opportunities in the digital signage market. The firmCHANNEL™ system provides a huge value to end-users by providing turn-key, "out-of-the-box", user-friendly digital signage systems to business-to-consumer companies at a remarkably reasonable price. The value firmCHANNEL™ indoor and outdoor digital signage systems permits businesses of most any size to cost justify the investment in a digital signage system. Digital signage also provides business owners with a potential revenue center.

Doug McKay, President of eliquidMEDIA states: "We have worked with Alliance over the past several months to design the firmCHANNEL leasing program. We believe that this program will greatly assist our authorized distributors in selling our products to their business customers – allowing the customer to minimize the up front investment while spreading the cost of ownership over terms ranging from 2 to 5 years. This allows the firmCHANNEL™ solution to pay for itself long before the end of the lease".

Bernie Shimkovitz, CEO of Alliance Financing comments: "We believe that digital signage is one of the most exciting new marketing technologies to emerge in the past decade, and that eliquidMEDIA’s firmCHANNEL™ solution is poised to become the industry leader. Accordingly, we are delighted to have been chosen by eliquidMEDIA to underwrite this leasing program."

The firmCHANNEL™ leasing program is offered only through authorized distributors and is available for business, institutional, and educational customers across North America. It features flexible lease terms, rates and payment structures, and allows for easy add-ons and upgrades. This program allows customers to acquire a complete turn-key firmCHANNEL™ solution, including all hardware, software and even installation services for a low, fixed monthly payment.

About Alliance Financing Group Inc.
Alliance Financing is a diversified commercial finance institution that specializes in providing branded or white labelled asset based financing solutions to equipment and technology manufacturer, vendors and distributors to assist them in selling their products to customers ranging from SMBs (Small to Mid-sized Business) to Fortune 1000 companies, as well as to institutional and public sector organizations. Alliance Financing provides a comprehensive suite of financing products and options and its financing solutions are delivered through both traditional bricks and mortar channels and various Internet channels. Alliance Financing maintains a "high-tech, human touch" philosophy; utilizing a combination of proprietary technology - such as its private labelled online financing tools, selected ASP technologies, and a dedicated staff of finance professionals to deliver its products and solutions. For more information about Alliance Financing Group Inc. please visit www.alliancefinancing.com.

About firmCHANNEL™
firmCHANNEL™ is a division of eliquidMEDIA International Inc. In business since 1996, we are New Media Architects focused on developing web based communication channels for our clients. When the new media industry began to take shape well over ten years ago, we were there. We are a pioneering service provider of the new connected digital era. 2001 launched us in the direction of systems integration in all areas of digital signage, including: hardware, software and content development. Over time, we have developed an impressive client list that boasts clients worldwide.

Media Inquiries
Bernard Shimkovitz, M.B.A.
Chief Executive Officer
Alliance Financing Group Inc
Tel:    905-660-3660 ext. 225     Toll Free: 877-660-3660
Fax:    905-660-3078
Email:  bshimkovitz@alliancefinancing.com

Doug McKay,
President
eliquidMEDIA International Inc.
Tel:    519-973-1930      Toll Free: 800-561-7525
Fax:    519-253-0037
Email:  dm@eliquid.com


The TSX Venture Exchange has not reviewed and does not accept responsibility for the adequacy or accuracy of this press release.

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