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2000 Articles

MEDIA RELEASE
Alliance Financing Group Inc.
(TSX-V:AFG)
Website: www.yourfinancesource.com
Shares issued and outstanding: 10,245,652

Alliance Financing Group Inc. Reaches Agricultural Businesses with AgDealer.com

TORONTO, ON - (September 18, 2000) - Alliance Financing Group Inc. (AFG), provider of e-finance solutions for small businesses, announced today a strategic alliance with The Ag Dealer Ltd., a leading business-to-business Web portal for the agriculture industry.

lliance will provide Internet-based financing fulfillment through their private-label solution for The Ag Dealer (www.agdealer.com). Alliance's established private-label leasing and financing link offers online financing through its website www.yourfinancesource.com.

"The Web-based marketplace today demands that companies like Alliance respond instantly to the needs of small business," says Bernard Shimkovitz, CEO of Alliance Financing Group. "Our service ensures that The Ag Dealer's member-dealers and customers will benefit from a business service of this type, allowing fast, easy access to their equipment financing."

The Ag Dealer offers 333 farm equipment dealerships, linked through the company's website, the opportunity to fulfill online financing approval within 30 minutes. Mr. Shimkovitz adds, "Our alliance with The Ag Dealer allows us to expand our private label and provide the customer the advantage of a time-efficient online solution."
Alliance's private-label leasing tool supplies The Ag Dealer's clients with a seamless custom-designed Web link to AFG's server. The server automatically maintains the private-label screen that appears within The Ag Dealer's and/or dealerships' hosted website. It utilizes a financing quotation engine that will provide the potential equipment buyer with real-time, online financing quotes and allow them to submit a secure credit application and obtain credit approval in 30 minutes or less.

"The relationship with agdealer.com creates a win-win solution," says Mr. Shimkovitz. "This supports our aggressive growth plan."

About The Ag Dealer
The Ag Dealer Ltd. is a leading Internet Technologies Company serving the agricultural B2B vertical. The publishing division, produces 5 editions, of a full colour farm equipment magazine, currently distributed to 200,000 farms. The magazine drives traffic to the B2B marketplace agdealer.com for agricultural equipment. Their vertical offering includes as well, continuous auctions for 333 farm equipment dealerships across Canada. Their technology division specializes in agricultural B2B sites, web-based publishing, and links to equipment manufacturers and distributors. The Ag Dealer's search engine allows customers to sort their selections by dealer, make, model type, or price.

About Alliance Financing Group Inc.
Alliance Financing Group Inc.'s core business is arranging lease-based financing for small- and medium-sized organizations that require capital for machinery and equipment. AFG is building its position as a leader in the asset-based finance business in Canada and the US, by expanding into the business-to-business e-finance market. AFG is a one-stop financing shop, delivering comprehensive online business financing fulfillment solutions. For more information, please visit www.yourfinancesource.com.

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For further information regarding this press release, please contact:

Bernard Shimkovitz
Chief Executive Officer
Alliance Financing Group Inc.
Tel: 905-660-3660 x225,
     877-660-3660
Fax: 905-660-3078
bernie@alliancefinancing.com
W. Daniel Mothersill
Managing Partner
Ciris International Inc.
Tel: 416-368-8770
Fax: 416-368-5122
danm@cirisint.com

The Canadian Dealing Network has neither approved nor disapproved the contents of this press release.

2000 Articles