MEDIA RELEASE

Alliance Financing Group Inc.
(TSX-V:AFG)
Website: www.yourfinancesource.com
Shares issued and outstanding: 10,245,652

Alliance Accesses Thousands of Sales Organizations In US and Canada with www.salesrepcentral.com Partnership

Toronto, ON-October 24, 2000 - Bernard Shimkovitz, CEO of Alliance Financing Group, providers of online financing solutions to small- and mid-sized enterprises (SMEs), today announced a strategic alliance with www.salesrepcentral.com, the first business-to-business site specifically targeted to the sales professional. This is Alliance's most recent partnership in a series of significant strategic agreements focused exclusively on building the company's business by creating a strong presence on B2B verticals.

"We are delighted to partner with such a well-respected company. Salerepcentral.com's portal provides a tremendous resource for any sales professional, business executive, or owner," said Mr. Shimkovitz. "This alliance works two ways. First, it assists salesrepcentral.com's members in acquiring the financing they need to grow their own business. Second, members whose businesses are involved in selling equipment and machinery can set up their own vendor leasing program, allowing them to extend the option of financing to their own customers."

Salesrepcentral.com's unique site offers sales professionals, business managers, owners, and business executives an Internet-based resource that caters to their daily business needs. Alliance provides private-label, asset-based financing options, enabling the site to strengthen its array of offerings to its membership.

Alliance's "white-label" solution gives salesrepcentral.com a financing web page that melds seamlessly with salesrepcentral's site. Alliance's technology provides real-time, online financing quotes for both U.S. and Canadian transactions and allows business owners to apply for financing and receive approvals in minutes. Unlike many online financing companies, Alliance's solution isn't simply a technological one.

"While our products are high-tech, we know that our customers demand a human touch. That's why we maintain a team of specialists to help our customers with all aspects of the financing process," said Mr. Shimkovitz. "From providing expert advise and answers to customer questions, to helping them with the credit, documentation, and funding process, an Alliance team member is available to help at every step."

"Salesrepcentral.com is a truly compelling fit," added Mr. Shimkovitz. "This relationship will further our growth plans, helping Alliance build a solid foundation for future goals and business objectives."

About salesrepcentral.com
Salesrepcentral is the Internet's first online B2B sales community, designed to provide a comprehensive menu of resources to meet the daily needs of professional sales representatives, corporate executives, business managers, and owners. The salesrepcentral.com website features ten content "channels" offering exclusive products and services to ease the daily tasks of the sales professional.

About Alliance Financing Group Inc.
Alliance Financing Group's core business is providing an array of choices in asset-based financing for small- and medium-sized organizations, especially those that require capital for machinery and equipment. Alliance is building its position as the online leader in the asset-based finance business in Canada and the US by expanding into the business-to-business e-finance market. As the one-stop online financing shop, Alliance delivers comprehensive web-based business financing fulfillment solutions. For more information, please visit www.yourfinancesource.com.

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For further information regarding this press release, please contact:

Bernard Shimkovitz Chief Executive Officer Alliance Financing Group Inc. Tel: 905-660-3660 x225,      877-660-3660 Fax: 905-660-3078 bernie@alliancefinancing.com

W. Daniel Mothersill Managing Partner Ciris International Inc. Tel: 416-368-8770 Fax: 416-368-5122 danm@cirisint.com

The Canadian Venture Exchange has not reviewed and does not accept responsibility for the adequacy or accuracy of this press release.